One of the primary reasons is that you can manipulate the grid to make it look like multiple things – a puzzle, a checkerboard, a magazine catalog. Lifestyle brands, fashion brands, and even food brands continue to be enamored by Instagram’s grid layout. Why not use the grid to create a logo for your brand on your entire Instagram fold? Let people see your brand in its entirety and appreciate it in its glory. Utilize the full potential of what grid can help you do for your business. Sharing contact details will help you get more traffic to your website or your physical location than a tired old ‘linkinbio’ hashtag.
Tell people why you are there and sell your stuff. Grids like these help people get essential information about your business, product, and purpose. Frozen Bottle, an Indian dessert brand, often uses grid tiles to promote its brand in unique styles. Therefore, using the grid to share a minuscule or pared-down version of your main website is always a great idea. Remember that your creative use of the grid is not for the sole purpose of looking – though that’s a big part of it – the true aim is to sell your brand through your Instagram feed. Without further ado, here’s what you need to do. We have curated a list of 8 creative ways brands use the grid layout to differentiate their feed from the rest, tell their brand story, and add more meaning to that storytelling. If you are new to the marketing side of Instagram, properly utilizing the potential of the grid can be a bit of a challenging task.īut here’s a cheat sheet to give you a handle on things. But How Can You Effectively Use Instagram Grid? When done right, the finale is always worth the wait. A few interesting details are left out in each illustration that you can only find when you see the whole grid. Each tile acts as a cookie crumb, leading you to the big finale. It works like this: instead of posting individual photos on each square of your Instagram grid, you use themes to connect a series of images. The tantalizingly incomplete (but still somewhat complete) images lead you to break the endless scroll and visit the brand’s Instagram feed to find the whole puzzle. This Instagram marketing technique tempts you to look at the bigger picture.
Evan is also a design pro with a predilection towards DIY design projects. Currently, he is leading content marketing efforts at DesignMantic and has played an integral part in the success story of DesignMantic through strategic marketing campaigns. He has been working in the social media space since 2008, focusing on design services, user interface planning, and branding.
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